When you attend networking events, you may wonder why the effort you put into finding investors rarely leads to commensurate value.
This is because many investors rely on personal recommendations and the analysis of their staff, so they rarely stumble upon random entrepreneurs in a crowd.
However, there are ways to increase your chances of discovery. And maybe, just maybe, you will receive an invitation to pitch.
Focus on narrow industry mixers: These forums are organized by senior leaders in an industry and are designed to mentor young professionals. When you pitch your idea at these events, you are more likely to receive help and a listening ear.
Get into showcases and demo days: Investors who attend these events have often been persuaded to be there due to the organizer’s goodwill. They become a captive audience, whether they like it or not. If your pitch is compelling, you will get their attention.
Volunteer at industry events: Investors gravitate toward people they see often—those who appear hardworking and willing to contribute to other people’s dreams.
Look for collaborators: A networking event is a place to find chemistry. Is someone working on a similar project? Could there be a yin to your yang in the crowd? Perhaps someone who excels at marketing while you thrive in tech. Partnering with others can help you create something that cannot be ignored.
Be prepared to ask questions: People remember those who ask intelligent questions, not those who ramble. If the event is recorded and you ask a question, there’s a good chance you will be included in the post-event soundbite, boosting your visibility.
Tell a personal story: If you get a chance to pitch, share why you care so deeply about your product. What personal experience fueled your passion? Why would you rather fail than give up on your idea?
Make sure your numbers make sense: You can’t mislead an investor whose day job revolves around numbers. Investment is a numbers game, so get a professional to prepare your financials.
Thank you for reading.
If you get a chance to pitch, share why you care so deeply about your product. What personal experience fueled your passion? Why would you rather fail than give up on your idea?
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For more, read 10 Ways to Win a Hackathon!