When you attend networking events, you may wonder why the effort you put into finding investors rarely leads to commensurate value.
This is because many investors rely on personal recommendations and the analysis of their staff, so they seldom discover random entrepreneurs in a crowd.
However, you can increase your chances of discovery. And maybe, just maybe, you’ll receive an invitation to pitch.
Focus on narrow industry mixers
Senior leaders in an industry typically organize these forums to mentor young professionals. When you pitch your idea at these events, you’re more likely to receive help and a listening ear.
Get into showcases and demo days
Organizers often persuade investors to attend these events, making them a captive audience, whether they like it or not. If your pitch compels them, they will pay attention.
Volunteer at industry events
Investors gravitate toward familiar faces—people who show up consistently and contribute to others’ dreams.
Look for collaborators
A networking event is the perfect place to find chemistry. Is someone working on a similar project? Could someone in the crowd be the yin to your yang? Maybe they excel at marketing while you thrive in tech. By partnering with others, you can build something too good to ignore.
Be prepared to ask questions
People remember intelligent questions, not rambling. If the event is recorded and you ask a good question, there’s a strong chance your voice will be included in the post-event soundbite—boosting your visibility.
Tell a personal story
If you get the chance to pitch, share why you care deeply about your product. What personal experience fuels your passion? Why would you rather fail than give up on your idea?
Make sure your numbers make sense
You can’t fool an investor who deals with numbers every day. Investment is a numbers game, so hire a professional to prepare your financials.
Thank you for reading.
If you get a chance to pitch, share why you care so deeply about your product. What personal experience fueled your passion? Why would you rather fail than give up on your idea?
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For more, read 10 Ways to Win a Hackathon!