Social Media is Not an Orphan
In this presentation, you will learn how to develop a multi-platform social media strategy. I also explain how social media links […]
Social Elections
According to Wikipedia, in 2014, India held the largest-ever election in the world. With 814.5 million people eligible to vote, […]
Engagement Not Followership
The other day, I listened to my friend, Kathleen Ndongmo speak about the advantage of curating existing content, over developing […]
#BringBackOurGirls: A Case for Online Advocacy
For many years, I worked in the Research Department of Alder Consulting, a leading creative intelligence firm in Nigeria. I […]
3 Types of People I Dislike on Social Media
Social media – a platform for the good, the bad and the ugly.
Analytics: #BringBackOurGirls Vs. #WEFAfrica
Comparative Twitter analytics for #BringBackOurGirls and #WEFAfrica. [<a href=”//storify.com/subomiplumptre/bringbackourgirls-vs-wefafrica” target=”_blank”>View the story “#BringBackOurGirls Vs. #WEFAfrica” on Storify</a>]
#BringBackOurGirls: Lessons for Social Media Advocates
Here’s a Storified thread of my 2014 Twitter analytics for #BringBackOurGirls. I identified lessons for social media advocacy campaigns. [View the […]
Twitter Analytics Report for #BringBackOurGirls
On April 14, over 200 school girls were kidnapped in Chibok, Borno State Nigeria by Boko Haram terrorists. The hashtag […]